What started off as simply a fashion label in 2010, Roger & Peach has since evolved into a lifestyle label full of pretty wares. A one-stop shop for all things fashion, home and gift, the whimsical, spirited and pretty style is all about creating high quality pieces for the woman you doesn’t take themselves to seriously. Each piece is designed by owner Melinda herself in her Newcastle studio, inspired by her love of floral, colour and the little things that just make you smile. Her bi-annual collections are often adorned with beautiful botanicals and are brought to life ethically overseas. Ever since the age of 12, Melinda knew she was born to not just be a craft maven, but an entrepreneur, spending her childhood creating fairies whose faces were adorned with glitter and selling them from a market stall. While the fairies may now be gone, the creation of beautiful wares is not, with Melinda selling her collections across a variety of Newcastle and Sydney Markets, as well as in various Australian boutiques and online. Also, if you’re wondering, the name comes from the combination of two bottles of wine, Roger Doger and Mama Peachy, the favourites of Melinda and her best friend.