Creative branding creatives, by Rayannon Innes / by Newcastle Discovered

Creative branding creatives

Quietly tucked atop the Hunter Street mall, one-man creative agency Brandon McIntosh busily works away on his newest client’s brief. With a philosophy that embraces integrated brand identities that stand out for more than just a good logo, Brandon’s cheeky, minimalist designs reimagine the simple business card as a work of representational art.

Image: Brandon McIntosh__9 (Photo by Edwina Richards Photography)

Image: Brandon McIntosh__9 (Photo by Edwina Richards Photography)


“I always think of the start-up entrepreneur who’s put all those hours and work into the business” Brandon recalled,

“I feel their brand design is a visual representation of all that enthusiasm and passion…

… I think that’s a tangible thing; your design needs to respect all of that.”

Being a creative entrepreneur himself, Brandon is well-acquainted with the daunting task self-promotion and marketing can be for one within a creative field. From natural illustrators to museum cabinet designers, Brandon works to form a branded image that does stylistic justice to Newcastle’s creative business community.

Even through the odd family visit to his hometown in New Zealand, small, creative business inspire his designs. Cups, chip bags, aprons and loyalty cards comprise of the Adobe Design Award nominated ‘Fush & Chups’ project that proves even the humblest business can occupy a unique, eye-catching identity. Now that he’s back home in Newcastle, Brandon has his eyes set on the Supercars, producing vibrant mock designs for a prospective food truck franchise;

“I’ve had a lot of V8 Supercar drivers like those designs on Instagram” Brandon admits with a laugh,

“Hopefully one of those drivers knows someone planning to run a food truck at the event.”

Regardless of having only recently completed his studies in business management, advertising and graphic design, Brandon’s unique aesthetic and meaningful approach to brand identity is increasingly getting him noticed. As he continues to grow his own individual brand identity, Brandon embraces the connections he continues to make meeting and working for Newcastle’s expanding community of passionate, creative business owners. Despite calling New Zealand home and owing Sydney his business and design education, Brandon strongly believes it this creative community that keeps him and others like him coming back.

“I think Newcastle is a creative city,

It has an artist’s identity.”

If you’re interested in developing a contemporary brand identity that represents you and your business in an effective and genuine light, you can get in contact with Brandon McIntosh over the phone or via email.