BLEEDING HEARTS CLUB: Madelyn & Alexandra, By Kian West / by Kian West

I CONSIDER MYSELF FORTUNATE TO HAVE KNOWN THESE TWO SWEETHEARTS FOR QUITE SOME TIME NOW AND I WAS EXCITED TO SEE THEIR NEW CREATIVE PROJECT. NEWCASTLE, AFTER ALL WORKS AT MORE OF A 2DEGREES OF SEPERATION MOST OF THE TIME. DO YOU REMEMBER THAT SONG “DO YOUR EARS HANG LOW? CAN YOU TIE THEM IN A BOW?...” NO? WELL, DOESN’T MATTER, THIS ARTICLE IS ABOUT A NEW SIDE HUSTLE: BLEEDING HEARTS CLUB, THEY MAKE EARINGS.

A cheeky Friday afternoon beverage inside The Lucky Hotel, I felt pretty lucky sitting down with Madelyn and Alexandra for a speedy conversation about their craftwork, an Etsy Shop and possibilities of Markets…. Read now, shop after.

Can you explain this project to me?

Alex: We just started it. Madelyn was on school holidays and I'd just had jaw surgery and I had my jaw wired shut and I couldn't talk or eat or work or anything. So, I was just at my mum's house in my pyjamas. So, we just started making them but then we just got to the point where we had too many, so we started selling them.

Madelyn: I was also working full time and studying, and I'd finished, so needed to fill my time.

Were you making them before that or was this just a craft thing that you...?

A: I went to a workshop in Sydney about a year and a half ago and then just kind of forgot about it and didn’t have the time to get back into it and do it but because I just had absolutely nothing to do and I was so bored, we started playing around with it again.

M: And I saw the girl who we did a workshop with do a free tutorial thing in a magazine. I was looking at buying some of hers and it was $40. I was like I reckon I could make them, so I had a go.

A: Mads set up the Etsy store and the Instagram and bingo.

M: Something to do.

 Images by Shannon Rose @getrosy_ // Model: Shayne Ivy Flint @shayneflintt

Images by Shannon Rose @getrosy_ // Model: Shayne Ivy Flint @shayneflintt

Did you find your friends picked them up first?

A: Yeah, pretty much.

Then everyone is wearing something different and that turns into...

M: Yeah, our friends were all, "Wow, I love that stuff." They're our fans.

Handy to have them around. "Quick, you all need to wear these and take photos and share them."

M: Yeah, you can have them for free.

A: They've all been good as well, like if anyone asks them about it, they go, "Oh, it's my friends." Send them to the Instagram page and try to sell us.

 

I must admit, I haven't looked at the Etsy page. Are they expensive?

A: It's not that expensive.

M: No, not really.

A: They're cheaper than other people's but since doing it, we've realised why they are expensive because it does take a lot of maintenance and especially doing the social media stuff, it's like creating content for that is time.

M: And it's not just making the earrings. That's the fun part but then you've got to stand them and take photos of them.

A: Take photos, make ads.

M: Yeah, do all the branding and stuff for it.

Don't talk yourselves out of this.

M: Yeah, we'll probably not be making a million dollars so that's pretty cool, but there are girls that do it fulltime. There's this whole - until you start doing it, you don't realise - and then now we've made the Instagram, there's hundreds of people doing just the stuff and they're all making earrings all day every day to maintain their website and stuff, but they sell them for a lot more than we do.

We've been talking about maybe doing markets and stuff.

Yeah? So, that's maybe in the pipeline?

A: Yeah, we're trying to work out.

M: Oh, yeah, definitely.

A: It will be easier.

M: Yeah, it will be easier than doing the postage and all that stuff. You kind of cut out a little bit of work for yourself.

Posting it always painful.

A: Yeah, we're ironing out some issues with that stuff. Australia Post aren't always delicate with their hands, so stuff is getting broken. We're just weighing up how much we want to pay, like postage is almost as much as the earrings.

Madelyn and Alexandra Bleeding Hearts

We've been talking about doing workshops maybe for hen's parties or something.

M: People have actually asked about that.

A: Well, a girl at my work asked me. I was teeing it up for her and then the fiancé found out that her partner was cheating on her, so it got called off.

M: But all you really need is an oven, so you can go around to people's houses and do it for hen's days and stuff like that or even if we had a bit of a space out of our house. We could actually have our own workshops.

 

Obviously, that then becomes something else you do. Are you thinking purely earrings or is there a whole jewellery suite?

M: I've made some necklaces and stuff but it's just having the time really to do it. 

A: Yeah, having to play around with it.

M: I think also earrings seem to be a little bit more trendy at the moment and I think we could make a bunch of stuff and it would still be what we would sell, so you're just going with what's in fashion or whatever at the moment. If necklaces roll around, we obviously will move over into that area. It's all that polymer clay stuff so you could start it with necklaces and trying to get your earrings down, I assume it’s what kind of selling at the moment.

You've got to give the punters what they want. 

By the time you read this, these talented people might have already announced their first market stall, who knows? But no matter what you can find them on Instagram @thebleedingheartsclub and shop www.bleedingheartsstore.etsy.com perfect Christmas gifts for sure!

Bleeding Hearts Club