Have you ever thought “Why do all the best local creatives leave this city?” Well, we did. Newcastle didn’t have a local street-press and local artists weren’t being highlighted to help their career grow, inspire the community and create a positive attitude within our beautiful Newcastle.
We’ve since collected a tribe of like-minded folk that assist with journalism, photography, writing, copy-editing, marketing, video and whatever comes our way. Mirage is a community.


  1. Promote Newcastle and Novocastrians

  2. Be positive about everything we include


Mirage is 100% dedicated to local culture. We don’t publish any content about touring or outside interests. The people we cover live in and around our city.
Every month the Newcastle Mirage aims to inspire people to want more from our great city, to speak positively about the locals, and to help out where possible. We know that together there is more that we can achieve, and when we think about it, Newcastle really is an amazing place to live. Here at Newcastle Mirage we are driven to supply exciting news from the city about local Arts and Culture, as it is produced by a great bunch of Novocastrians who are genuinely excited by local events, fantastic people and incredible shops.


Newcastle Mirage is a monthly Art & Culture Zine printed and distributed across the Greater Newcastle area. More than a Hundred local cafes, bars and retail locations stock our magazine and can be collected for FREE while stocks last.
Mirage is a limited print production to ensure Novocastrians get out and enjoy the beautiful city and because we hate waste!
We also host all our articles online, produce bonus content and share other local creatives to ensure we inspire someone every single day to take a step back and remember that Newcastle is a beautiful place to live.

Newcastle Mirage Founder, Kian West, loves Newcastle and as an eternal optimist wants Novocastrians to remember how great our city and the people are, even if we forget sometimes while we see the Glass half-empty.